About The Brand

WE LIVE FOR LIPSTICK. Get excited about primers. But most of all, we love sharing our makeup secrets with you. Why? Because we are the only beauty brand born out of a real photo studio— the legendary Smashbox Studios in L.A.—and creating gorgeous looks is what we do here. It’s all about being your most kickass beautiful self at Smashbox.


noun /smaSH-bäks/
1: slang for a box-style camera introduced in the early 1900s as an affordable way to capture everyday life in what were coined ‘snapshots’ — these box styles remain one of the most iconic cameras ever made

2: iconic photo studio and cosmetics brand known for empowering women everywhere to be their most kickass beautiful selves